Nov 15, 2023

Chris Boyer and Reed Smith discuss the concept of a hybrid CX approach, integrating offline and online experiences, and the role AI has in supporting the new customer journey. Ian Lindsey from Cerecore joins to discuss the important role the call center agent has in improving the overall PX.

Nov 8, 2023

Chris Boyer as well as the panel of healthcare experts David Perry, John McKeever and Andrew Rainey as they discuss the importance of content strategy, best practices in measuring patient experience and the transformation of marketing. 

Nov 1, 2023

Reed Smith and Chris Boyer discuss why making predictions for the future are hard - not only for our industry, but also for technology. They are joined by industry expert Quint Studer, co-founder of HealthCare Plus Solutions Group, who discuss how we have to advance from being hard-wired to being re-wired.

Oct 25, 2023

Reed Smith and Chris Boyer discuss the two different “worlds” of AI - open vs. closed systems, outlining use cases in healthcare for both and asking which is better for health systems. Then, Jeremy Rogers of IU Health joins and shares the journey he and his organization are taking with the adoption and acceptance fo AI - in both front and back of house applications. 

Oct 18, 2023

Reed Smith and Chris Boyer discuss the different ways to analyze a customer-journey and share ways to use this to stay competitive. 

Oct 11, 2023

Chris Boyer and Reed Smith discuss how the healthcare industry is being impacted by the recent guidance and outline a high-level approach to auditing your tech stack for privacy. They are joined by Ray Mina, of Freshpaint.io, who shares his experience working with organizations on ensuring their entire tech stack is not only PHI-safe, but still provides meaningful (and actionable) data to digital healthcare marketers. 

Oct 4, 2023

Chris Boyer and Reed Smith discuss the trends that have been driving this rise of consumerism and outline key milestones over the past 40 years. They are then joined by Kathy Divis and Mike Schneider of Greystone, who discuss how they’ve seen healthcare digital trends change over the years, and how they have developed the Healthcare Internet Conference (HCIC) to reflect these changes. 

Sep 27, 2023

Chris Boyer and Reed Smith discuss The Innovator’s Dilemma and the ten arguments it poses, reflecting on how they reflect on our current state industry. They are joined by Kamal Jethwani of Decimal.Health, who shares his experience with helping provider systems, digital health companies, and even pharma and medical device organizations embrace and adopt innovation and the long-lasting impacts it can provide our industry.