Aug 16, 2023

Reed Smith and Chris Boyer discuss the significance of infusing AI with a human touch. They are later joined by Aaron Patzer from Vital.io, who sheds light on how his organization employs AI algorithms to humanize the patient experience.

Aug 9, 2023

Chris Boyer and Reed Smith discuss how to bring digital patient experience to the bedside - virtual nursing, telemedicine, etc. - and the evolution of the hospital smart room. Jeff Fallon of eVideon joins to share his experience working with hospitals on successfully extending the digital experience to the inpatient room and how smart rooms, when done right, not only enhance the patient experience but also the nursing experience. 

Aug 2, 2023

Reed Smith and Chris Boyer define the term “patient access” and discuss how digital front door solutions are only part of the equation - and how consumer intent and public health outreach offers a greater opportunity to leverage digital to solve access to care issues. 

Jul 26, 2023

Chris Boyer and Reed Smith discuss the various subfields of AI and how they have been used in healthcare for years. Then, Ed Bennett joins to share his hot take on AI and provides guidance on what healthcare marketing and communication professionals should consider in their AI strategies. 

Jul 19, 2023

Reed Smith and Chris Boyer discuss how the Jobs to Done framework is important to user-experience design (UXD), and then are joined by hosts Steve Koch and Jonathan Pathuis from Cast and Hue who share how they work with health systems to cut through the data to get to know our consumers as people. 

Jul 12, 2023

Reed Smith and Chris Boyer outline the different types of research that can inform an experience strategy, and share the benefits of consumer insights research that can apply to the entire enterprise - including strategic planning, marketing and operations. 

Jul 5, 2023

Chris Boyer and Reed Smith discuss the concept of the “Digital Front Door” and Ben Dillon shares his expertise, concluding that perhaps instead of defining it as a technology strategy, it should be defined as an experience strategy. 

Jun 28, 2023

Chris Boyer and Reed Smith discuss the various ways that provider data is used within a health system, and the challenges that organizations are facing in standardizing it. They are joined by Cynthia Newton, who shares her experience with not only helping organizations develop a Provider Data Warehouse (PDW) solution, but also the heightened complexity when extending outside the health system and including NPI and other third-party data sources.