TP369 – When is “Self-Service” Too Self Serving?

Marketing
Marketing
TP369 - When is “Self-Service” Too Self Serving?
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The concept of “self-service” is the practice of creating experiences that enable users to complete tasks independently without direct assistance from others. Listen in as Chris Boyer and Reed Smith discuss why it’s crucial for today’s healthcare experience, but also talk through the risks of leaning too heavily on self-service tech.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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