Behavioral modeling is reshaping how campaigns are built, measured, and optimized, moving us from broad strokes to precise strategies that drive measurable impact. Hosts Chris Boyer and Reed Smith explore how healthcare organizations can adapt to this shift:
- Why behavioral modeling changes media planning, creative strategy, and workflow collaboration.
- Moving past CTRs to metrics that align with business outcomes like patient lifetime value and conversion quality.
- How to personalize without crossing the “creepy” line and losing consumer confidence.
- The role of modular content, analytics partnerships, and executive education in making this shift stick.
Tim Duer, VP of Data Analytics & Strategy at Causeway Solutions, shares his team’s work helping health systems apply behavioral modeling to marketing and communications. He provides best practices, lessons learned, and practical guardrails for building campaigns that are both precise and trustworthy.
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