TP440: Is Technology the Strategy… or Just the Tool?

Touch Point Podcast
Touch Point Podcast
TP440: Is Technology the Strategy… or Just the Tool?
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Chris Boyer and Reed Smith challenge a growing assumption in healthcare: that technology is the strategy. While health systems face urgent pressures—from constrained budgets to rising demand—they’re investing heavily in digital solutions. But are they using technology to truly enable transformation, or simply chasing shiny objects? In this episode, they explore:

  • Why digital transformation is often confused with digital adoption.
  • The risk of letting vendor roadmaps dictate your innovation priorities.
  • How to reposition technology as a flexible enabler—not the end goal.
  • What health systems can learn from other industries that center business outcomes, not features.

They are also joined by David Norris, CEO of Affineon, who shares why now is the right time for bold innovation. Drawing from his work with both enterprise healthcare systems and startups, he outlines how aligning technology with long-term strategy creates value—not just velocity.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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