TP405 – Do Healthcare Consumers Actually “Shop”?

Touch Point Podcast
Touch Point Podcast
TP405 - Do Healthcare Consumers Actually “Shop”?
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In this episode, hosts Reed Smith and Chris Boyer explore the concept of consumer-driven healthcare and why it often falls short of true “shopping” experiences, discussing how factors like insurance coverage, geographic limitations, and health drivers complicate decision-making for patients. From the pitfalls of online appointment scheduling to the limitations of “reserve your spot” features in emergency departments, they break down how healthcare systems must improve UX/UI design to better serve patients.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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