TP394 – Gaining Insights Into Market Research

Touch Point Podcast
Touch Point Podcast
TP394 - Gaining Insights Into Market Research
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In this episode, hosts Reed Smith and Chris Boyer compare market and marketing research, and discuss the various methods – both quantitative and qualitative – that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews. 

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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