TP368 – How Consumerism Is Challenging Healthcare Leadership

Marketing
Marketing
TP368 - How Consumerism Is Challenging Healthcare Leadership
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Health system leaders across the US are facing a number of concerns that are top of mind to them as our industry undergoes significant transformation.  Hosts Reed Smith and Chris Boyer discuss the top ten issues that are keeping hospital leaders awake at night and weave these issues into the direct result of healthcare consumerism. Then, Marty Bonick, President & CEO of Ardent Health Services, joins to discuss his perspective on how organizations can evolve a consumer-first approach, adapt to change, and the role innovation and technology plays in the modern health system. 

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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