TP339 – Why Consumer Insights Are Critical for Experience Strategies

Marketing
Marketing
TP339 - Why Consumer Insights Are Critical for Experience Strategies
Loading
/

When developing experience and digital strategies for health systems, the value of research is important – but what is the difference between market research, marketing research and consumer insights research? In this episode, hosts Reed Smith and Chris Boyer outline the different types of research that can inform an experience strategy, and share the benefits of consumer insights research that can apply to the entire enterprise – including strategic planning, marketing and operations. 

Mentions from the Show:

Find Us Online

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Sponsors