Kathy Smith’s Data-Driven Strategy at Roper St. Francis
In “Live from HCIC 2023,” Kathy Smith, Chief Marketing and Digital Officer at Roper St. Francis Healthcare, outlines her strategic approach to transforming marketing within the healthcare space. With over 20 years of experience, Kathy emphasizes the need for integrating a data-driven mindset, leveraging brand studies, and adopting digital maturity to shape organizational decisions and consumer interactions. Her initiative in conducting a comprehensive digital maturity assessment and implementing patient-centric technologies like online scheduling and patient engagement tools has positioned Roper St. Francis Healthcare as a leader in operational efficiency and market presence. Kathy’s story offers invaluable insights into the role of marketing in enhancing brand reputation and operational excellence within health systems.
