Aug 16, 2017

Unlike other industries, hospitals and health systems often find that the number of websites they have to manage...

Aug 9, 2017

Hosts Reed Smith and Chris Boyer tackle the topic of Search Engine Marketing (SEM) in this week’s episode,...

Aug 2, 2017

Keeping track of accurate physician listings online has become increasingly more complex for hospitals and health systems. Not...

Jul 26, 2017

Over the last decade, social media has had a tremendous impact on the healthcare industry, most specifically in...

Jul 19, 2017

The role of marketing in a hospital or health system has dramatically evolved over the years. Once focused...

Jul 12, 2017

As digital channels evolve, more and more online users are turning to video as a medium in which...

Jul 5, 2017

Everything online is absolutely measurable. Because of this, the often mistaken belief is that once you launch a...

Jun 28, 2017

Hospitals and health systems create content for a number of audiences – marketing, PR, media relations, donor specific...