Mar 1, 2023

Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and Chris Boyer discuss the differences between each, the interrelation between ratings and reviews, and the challenges of bias with ranking methodologies. 

Feb 22, 2023

Chris Boyer and Reed Smith discuss the current-state of Google’s search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the HSS.gov ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google? 

Feb 8, 2023

Chris Boyer and Reed Smith discuss how AI/ML has already started to play a role in copy editing, creative design, digital advertising, CRM and website development. They are then joined by Matt Cohen and Christian Boylston of Loyal Health who share how AI and deep learning has evolved over the years, and share how they work with hospitals and health systems to appropriately leverage these tools for maximum success. 

Feb 1, 2023

Reed Smith and Chris Boyer discuss how patient engagement technologies - and most notable, the EMR - impact the overall patient experience, and share the results of a recent study outlining dramatic differences of patient portal usage in different audiences. They are joined by Sam Seering of Epic who shares ways marketers can embrace robust EMR strategies. 

Jan 25, 2023

Chris Boyer and Reed Smith discuss why health systems and hospitals still struggle with developing experiences that are simple and accessible, including sharing what the modern healthcare consumer wants (and what they complain about the most), the challenges to consumer-driven healthcare and ways we can begin to bridge the gap. 

Jan 18, 2023

Chris Boyer and Reed Smith discuss the trifecta of patient-centered marketing strategies: acquisition, retention and leakage. By understanding their roles and align their outreach efforts, marketers can build a comprehensive approach to marketing to patients in their service areas. 

Jan 11, 2023

Chris Boyer and Reed Smith discuss the challenges that healthcare marketing is facing and how by moving outside of simply patient acquisition and branding requires us to build partnerships with the CFO and CIO. 

Jan 4, 2023

In this episode Reed Smith and Chris Boyer discuss the design and technical elements of s customer experience center, the purpose and ways that organizations can find value when adopting this critical strategy.