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Over the last year, most healthcare organizations have responded to the guidance from OCR on HIPAA and third-party tracking by either removing all tracking or adopting new analytics and CDP technologies in their MarTech stack. But is this truly a “privacy-first” framework? In this episode, hosts Chris Boyer and Reed Smith discuss how the healthcare industry is being impacted by the recent guidance and outline a high-level approach to auditing your tech stack for privacy. They are joined by Ray Mina, of Freshpaint.io, who shares his experience working with organizations on ensuring their entire tech stack is not only PHI-safe, but still provides meaningful (and actionable) data to digital healthcare marketers.
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