Feb 21, 2024

Reed Smith and Chris Boyer outline the unprecedented impacts in our space and share traits of agile organizations to help navigate this transformation. David Perry, of Bowstring Studios, joins to share his perspective on ways healthcare leaders could advance and thrive in our current-state. 

Feb 14, 2024

hris Boyer and Reed Smith discuss the evolution of the social internet, illustrating how as the technology has evolved, the uses of social media by patient seeking care has also changed - yet fundamentally remained the same. Then they are joined by Susannah Fox, author of the new book “Rebel Health - A Field Guide to the Patient-Led Revolution in Medical Care” who shares how the next wave of health innovation will come from the front lines of the patient-led revolution. 

Feb 7, 2024

Chris Boyer and Reed Smith discuss why it's crucial for today's healthcare experience, but also talk through the risks of leaning too heavily on self-service tech.

Jan 31, 2024

Reed Smith and Chris Boyer discuss the top ten issues that are keeping hospital leaders awake at night and weave these issues into the direct result of healthcare consumerism. Then, Marty Bonick, CEO or Ardent Healthcare, joins to discuss his perspective on how organizations can evolve a consumer-first approach, adapt to change, and the role innovation and technology plays in the modern health system. 

Jan 24, 2024

Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE - search generated experiences - will upend digital healthcare marketing as we know it. 

Jan 17, 2024

Reed Smith and Chris Boyer outline five major disruptive trends and discuss how health systems need to prepare to be resilient through this disruption. 

Jan 10, 2024

Reed Smith and Chris Boyer discuss the challenges ahead for health systems in 2024 and how marketers can use market segmentation to drive ROI. They are joined by Linda MacCracken of Ignite Market Advantage to discuss the concert of quantifiable market segmentation and impacts this could have on building market resilience. 

Jan 3, 2024

Reed Smith and Chris Boyer discuss why health records command such a high price on the dark web, how data is de-identified (and if it can be reversed). They are joined by Jeremy Mittler from Crossix in which he shares how de-identified data can be leveraged for marketing effectiveness.