touch point

TP474: Who Turned the Lights Off? The Dark Funnel of Healthcare

Feb 11, 2026

TP473: When Demand Outruns Supply (And Marketing Gets Stuck in the Middle)

Feb 4, 2026

TP472: Reputation as a Signal, Not a Score

Jan 28, 2026

Nov 6, 2024

TP408 – Unlocking Healthcare Data Value

Chris Boyer and Reed Smith share how healthcare organizations can harness a seven-step data maturity model to transform patient care, streamline operations, and maximize the value of their data assets.

Oct 30, 2024

TP407 – Leadership and Change in Healthcare

Reed Smith and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. Jill Austin joins the show to discuss her new book, Transformative Leadership: Self-Mastery for the New Voice of Business Success.

Oct 23, 2024

TP406 – Digital Disruption and Changing Expectations of Digital

Reed Smith and Chris Boyer explore the significant disruptions currently transforming the US healthcare system. This episode also features an insightful interview with Mike Schneider from Greystone, where he shares his perspective on the evolving digital expectations within health systems and offers an exclusive sneak peek of what to expect at HCIC this year.

Oct 16, 2024

TP405 – Do Healthcare Consumers Actually “Shop”?

Chris Boyer and Reed Smith explore why consumer-driven healthcare falls short of typical shopping experiences. Learn how insurance, geographic limitations, and poor UX/UI in online appointment systems complicate patient decision-making. Discover ways healthcare systems can improve the digital experience for patients.

Oct 9, 2024

TP404 – The New Health Playbook: Drivers, Consumerism, and Marketing

Reed and Chris break down the healthcare playbook, discussing key drivers of health, the rise of healthcare consumerism, and the role of marketing in transforming patient experiences. Learn how a consumer-focused strategy can drive meaningful change.

Oct 2, 2024

TP403 – The Three Axis of ROI in Healthcare Digital Experience

hris Boyer and Reed Smith explore how the concept of ROI in healthcare digital experience extends beyond financial returns to impact patient care, operations, and sustainability. They break down ROI into three key areas: growth, cost savings, and improving experience.

Sep 25, 2024

TP402 – Point Based vs. Platform solutions

Explore the pros and cons of point solutions vs. integrated platforms in this episode. Learn how to choose the best approach for your organization and the role of AI-powered technologies in improving workflows, scalability, and user experiences.

Sep 18, 2024

TP401 – Is AIO the New SEO?

Chris Boyer and Reed Smith discuss the evolution of SEO, the rise of GenAI and ponder if AIO is the new SEO. Carrie Liken shares her perspective on the future of search.

Sep 11, 2024

TP400 – A Very Special (Milestone) Episode

Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also are humbled to share voices messages from fans and former guests of the show.