touch point

TP441: SEO is Like Golf Now

Jun 25, 2025

TP440: Is Technology the Strategy… or Just the Tool?

Jun 18, 2025

TP439: The Urgency Gap: Is Healthcare Ready for AI Experience Design?`

Jun 11, 2025

Jun 21, 2017

TP20 – Top 20 Digital Marketing Tips

In the 20th milestone episode, hosts Reed Smith and Chris Boyer share 20 top digital marketing tips for hospitals. health systems...

Jun 14, 2017

TP19 – Involving Physicians in Your Online Marketing

For hospitals and health systems, it’s very important to involve physicians and medical staff in the development of...

Jun 7, 2017

TP18 – Marrying Offline and Online Experiences

Organizations that have integrated online and offline experiences have seen dramatic positive impacts on their brand and marketing...

May 31, 2017

TP17 – Voice-First in Healthcare

Voice-enabled and voice-first technologies have been rapidly adopted by consumers, primarily due to the recent adoption of Amazon...

May 24, 2017

TP16 – A Primer in Evidence-Based Personas

When developing a strategy for a digital, content or campaign strategy, it’s important to understand your audiences, their...

May 17, 2017

TP15 – Is There Really An App For That?

Often, hospitals and health systems feel that a critical part of their mobile strategy should be the development...

May 10, 2017

TP14 – Live from #HMPS17

Live from the 2017 Healthcare Marketing and Physician Strategies Summit, hosts Chris Boyer and Reed Smith welcome expert guests Ahava Leibtag, Ed Bennett,...

May 3, 2017

TP13 – Social Media is Dead – Long Live Social Media

Welcome to Touchpoint: a podcast dedicated to discussions on digital marketing and digital patient engagement strategies for hospitals,...

Apr 26, 2017

TP12 – Usability and the Patient Portal

Welcome to episode 12 of the touchpoint podcast, featuring discussions on digital marketing and digital patient engagement strategies...