touch point

TP434: The Evolving CMO: From Brand Steward to Strategic Leader

May 7, 2025

TP433: Reputation Drift: How Algorithms and AI Are Rewriting Healthcare Brands

Apr 30, 2025

TP432 – Closing the Healthcare Engagement Gap

Apr 23, 2025

Dec 11, 2024

TP413 – A Few of Our Favorite Interviews (2024 Edition)

Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year 2024.

Dec 4, 2024

TP412 – Technology Innovations that Are Set to Transform Healthcare

In this episode, hosts Reed Smith and Chris Boyer discuss seven technology trends that are innovating healthcare and...

Nov 27, 2024

TP411 – A Friendsgiving Episode

Celebrate Thanksgiving with hosts Chris Boyer and Reed Smith as they share insights from Patty Riskind, Dean Browell, Christy Pretzinger, Matt Gove, and John Berndt in this special Friendsgiving episode.

Nov 20, 2024

TP410 – Loyalty, Habits, and Laziness in Customer Experience

Chris Boyer and Reed Smith discuss the interplay between customer behavior and loyalty, habits, and laziness.

Nov 13, 2024

TP409 – Live from Austin, TX at #HCIC24

Chris Boyer is joined by guests Dean Browell, Martha Van Berkel and Danny Fell as they discuss some of the key themes and issues being discussed at the 28th Annual Healthcare Internet Conference in Austin, TX.

Nov 6, 2024

TP408 – Unlocking Healthcare Data Value

Chris Boyer and Reed Smith share how healthcare organizations can harness a seven-step data maturity model to transform patient care, streamline operations, and maximize the value of their data assets.

Oct 30, 2024

TP407 – Leadership and Change in Healthcare

Reed Smith and Chris Boyer discuss essential traits for healthcare leaders facing industry-wide transformation. Jill Austin joins the show to discuss her new book, Transformative Leadership: Self-Mastery for the New Voice of Business Success.

Oct 23, 2024

TP406 – Digital Disruption and Changing Expectations of Digital

Reed Smith and Chris Boyer explore the significant disruptions currently transforming the US healthcare system. This episode also features an insightful interview with Mike Schneider from Greystone, where he shares his perspective on the evolving digital expectations within health systems and offers an exclusive sneak peek of what to expect at HCIC this year.

Oct 16, 2024

TP405 – Do Healthcare Consumers Actually “Shop”?

Chris Boyer and Reed Smith explore why consumer-driven healthcare falls short of typical shopping experiences. Learn how insurance, geographic limitations, and poor UX/UI in online appointment systems complicate patient decision-making. Discover ways healthcare systems can improve the digital experience for patients.