Jul 2, 2025
Jun 25, 2025
Jun 18, 2025
Apr 27, 2022
Reed Smith and Chris Boyer discuss Yelp and HCAHPS, share their differences, and how health systems should use both in the larger scheme of measuring patient experience. P.G. Porter, formerly with the Studer Group, discusses the impact consumerism is having on how hospitals can measure and solicit input from their customers.
Apr 20, 2022
Chris Boyer and Reed Smith discuss if CRM solutions are keeping pace with our industry needs and share alarming findings on the health of CRM data. They are joined by Justin Rodriguez who shares suggestions for health systems to optimize their CRM strategies.
Apr 13, 2022
Reed Smith and Chris Boyer discuss predictions for digital transformation and tech leaders, and share the top five hurdles most organizations face with these initiatives. Tom Hileman joins to share important steps of the digital transformation journey including topics like change management, governance and key technology considerations.
Apr 6, 2022
Reed Smith and Chris Boyer discuss the biggest opportunity for successful digital transformation and share the latest HMSS study on the state of digital healthcare. Shelli Pavone shares her experience leading innovation at small and large companies and the importance of engaging with the right innovative experts.
Mar 30, 2022
Chris Boyer and Reed Smith discuss the latest digital trends to watch for and even ponder if this is a “bubble” that is about to burst. Ann Stadjuhar joins us to discuss her perspective on how the digital health space is changing and what that change means to hospitals and health systems.
Mar 23, 2022
Chris Boyer and Reed Smith discuss the state of healthcare content marketing, the rise of the noise and share ideas on how to differentiate your efforts from others. Kristin Faulder from Heurisay joins to share her tips on how to use data as a way to strengthen your content efforts.
Mar 16, 2022
Reed Smith and Chris Boyer discuss the elements of a good digital health experience, and are joined by Chris Gervais of Kyruus who shares how patient access solutions are evolving as we move to the post-pandemic normal.
Mar 9, 2022
Reed Smith and Chris Boyer discuss the current trends impacting telehealth use in health systems, and how Care At Home trends are setting up long-term opportunities for combining in-person with virtual care. They are joined by Peter Alperin who shares how he has seen health systems, doctors and providers using virtual care to enhance their ability to access care.
Mar 2, 2022
Chris Boyer and Reed Smith discuss the importance of local SEO to a hospital’s marketing strategy, and uncover the “myth” of the threat of zero-click searches. Martha van Berkel shares her experience using schema to connect - and wow - online healthcare consumers when they search for care on Google.