touch point

TP446: From Toolset to Mindset: The Evolving Martech Stack

Jul 30, 2025

TP445: ICYMI: Gaining Insights Into Market Research

Jul 23, 2025

TP444: Embracing Product Thinking in Health System Marketing

Jul 16, 2025

Apr 12, 2023

TP326 – Who Owns the Intranet?

Reed Smith and Chris Boyer discuss the various stakeholders across an organization with a rightful claim to own this important internal communication platform, and they share best practices in intranet governance.

Apr 5, 2023

TP325 – The Digital Marketing and IT Partnership

Reed Smith and Chris Boyer define the different types of “digital” in a provider setting and why the partnership between IT and Digital Marketing is critical. They also discuss the ever-changing role of the Chief Digital Officer.

Mar 29, 2023

TP324 – The Evolving Healthcare Marketing Tech Stack

Chris Boyer and Reed Smith discuss the challenges CMOs face with managing their MarTech stack and share ways digital marketing professionals can begin strategically assessing their technology investments.

Mar 22, 2023

TP323 – Is the Telemedicine Bubble About to Burst?

Chris Boyer and Reed Smith discuss how the soon-to-expire COVID-19 public health emergency might harm the long-term adoption of virtual visits, AMA’s predictions on the future of telehealth and share some challenges retail telemedicine companies are facing.

Mar 15, 2023

TP322 – A Frank Conversation about Consumer Centricity

Reed Smith and Chris Boyer welcome Matt Gove for an open and frank discussion on the progress our industry is making towards embracing consumer centricity and why there is a tendency to amplify disruption from outside players in the healthcare space.

Mar 8, 2023

TP321 – Patients Want Digital Health…or Do They?

Reed Smith and Chris Boyer discuss the public use of health apps and wearables, the concerns that patients have with these devices and how those concerns may extend into other digital applications and devices.

Mar 1, 2023

TP320 – Making Sense of Reviews, Ratings and Rankings

Health system marketers often develop strategies to address online reviews, ratings and even how their organization rank with third-party sites and organizations. In the episode, hosts Reed Smith and Chris Boyer discuss the differences between each, the interrelation between ratings and reviews, and the challenges of bias with ranking methodologies.

Feb 22, 2023

TP319 – Are We Ready to Un-Google?

Chris Boyer and Reed Smith discuss the current-state of Google’s search engine (and the new conversational search engines being announced), the decline in Google advertising spend and the impact that the HSS.gov ruling might have on the use of Google Analytics. Are we as health systems potentially moving away from Google?

Feb 8, 2023

TP317 – Has AI “Jumped the Shark”?

Chris Boyer and Reed Smith discuss how AI/ML has already started to play a role in copy editing, creative design, digital advertising, CRM and website development. They are then joined by Matt Cohen and Christian Boylston of Loyal Health who share how AI and deep learning has evolved over the years, and share how they work with hospitals and health systems to appropriately leverage these tools for maximum success.