Aug 6, 2025

Reed Smith and Chris Boyer explore how digital transformation varies across health system types, followed by an interview with Andy Chang, CMO at UChicago Medicine, on adapting digital strategy within an AMC.

Jul 30, 2025

Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.

Jul 23, 2025

Reed Smith and Chris Boyer explore the difference between market and marketing research in healthcare. With expert guest Steve Koch from Cast & Hue, they dive into qualitative methods like focus groups and 1:1 interviews, sharing how these tools can uncover actionable insights that shape digital strategies, service line growth, and patient experience. A must-listen for healthcare marketers and strategists looking to make data-informed decisions.

Jul 16, 2025

Chris Boyer and Reed Smith explore how product thinking transforms digital strategy—improving patient experience, enabling iteration, and aligning with C-suite priorities. Plus, expert insights from Brad Muncs on making the shift real in your health system.

Jul 9, 2025

Health systems are facing a labor crisis—and technology alone won't fix it. Hosts Chris Boyer and Reed Smith explore how AI and automation can redesign healthcare work, not just replace workers. Listen now.

Jul 2, 2025

With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends...

Jun 25, 2025

Chris Boyer and Reed Smith explore how AI is disrupting healthcare search strategies. With guest Carrie Liken, they examine the rise of generative search, the fall of keyword dominance, and what marketers must do to stay visible in 2025. Is traditional SEO still relevant?

Jun 18, 2025

Chris Boyer and Reed Smith explore whether digital is driving transformation or simply getting in the way. Guest David Norris, CEO of Affineon, shares how aligning tech with business priorities can unlock true innovation.