touch point

TP458 – Loyalty, LTV and the Future of Marketing

Oct 22, 2025

TP457 — The Patient Maze: Smarter Tools, Same Old Problems

Oct 15, 2025

TP456 – When AI Speaks for the Patient

Oct 8, 2025

Oct 1, 2025

TP455 – The End of Easy Marketing (Racing Ahead While the Rules Change)

Hosts Chris Boyer & Reed Smith explore why the era of easy marketing is over, with insights from Laurin Engle Bobo and Craig Blake of Amsive.

Sep 24, 2025

TP454: The Legal Lens: How Privacy Laws and AI Oversight Are Rewriting Healthcare Marketing

Hosts Chris Boyer & Reed Smith explore how privacy laws and AI oversight are rewriting healthcare marketing, with insights from Jennifer Everett and Jen Pike of Alston & Bird.

Sep 17, 2025

TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

Chris Boyer & Reed Smith explore how state privacy laws are reshaping healthcare marketing beyond HIPAA, with insights from Jeremy Mittler.

Sep 10, 2025

TP452 – “Do More With Less” is the Default

Chris Boyer & Reed Smith explore why “do more with less” is the default in healthcare marketing, with insights from Chris Pace, VP Healthcare at SearchStax.

Sep 3, 2025

TP451: How Marketing and IT Are Redefining Patient Engagement

Hosts Chris Boyer & Reed Smith explore how marketing and IT are redefining patient engagement, with insights from Epic’s Sam Seering and Josh Torano.

Aug 27, 2025

TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Chris Boyer and Reed Smith discuss trends reshaping healthcare digital marketing — from human–machine collaboration to scaling challenges — with Kathy Divis and Mike Schneider of Greystone.net, who also preview the upcoming Healthcare Internet Conference (HCIC).

Aug 20, 2025

TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)

Chris Boyer and Reed Smith, along with Tim Duer, discuss how healthcare marketers are shifting from static personas to behavioral modeling. Learn how this change boosts ROI, precision, and patient trust.

Aug 13, 2025

TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO

With AI changing how patients search, GEO, SEO, and AEO are reshaping healthcare marketing. Chris Boyer & Reed Smith talk with SchemaApp’s Martha Van Berkel about schema markup, AI citations, and how to make your health system’s content visible and trusted in the age of AI-powered answers.

Aug 6, 2025

TP447: Do Consumer Expectations Apply Equally Across All Health Systems?

Reed Smith and Chris Boyer explore how digital transformation varies across health system types, followed by an interview with Andy Chang, CMO at UChicago Medicine, on adapting digital strategy within an AMC.