Feb 11, 2026

Chris Boyer and Reed Smith explore the rise of the “dark funnel” in healthcare marketing, where patient decisions are shaped by AI summaries, private communities, reputation signals, and access constraints long before analytics can capture them.

Feb 4, 2026

Chris Boyer and Reed Smith examine the growing disconnect between digital demand generation and real-world access in healthcare. As marketing gets better at driving patient demand, supply-side constraints like provider schedules, EMR logic, and access workflows are breaking the experience. A candid conversation about supply and demand, access strategy, and what healthcare consumerism actually requires.

Jan 28, 2026

Chris Boyer and Reed Smith revisit reputation management in healthcare, exploring declining trust, the rise of unsolicited reviews, and why online reputation now signals future loyalty, experience, and brand credibility.

Jan 21, 2026

Chris Boyer and Reed Smith examine how access has evolved over the past year and why health systems need a route-first access strategy that aligns capacity, digital tools, and patient expectations.

Jan 14, 2026

Hosts Chris Boyer and Reed Smith explore how ChatGPT Health is reshaping patient expectations and digital healthcare journeys, with insights from Brandon Scott on AI, marketing, and experience.

Jan 7, 2026

As healthcare enters 2026, financial pressure, digital transformation, and rising consumer expectations are colliding. Chris Boyer and Reed Smith explore the trends health systems must understand to adapt and grow.

Dec 31, 2025

Chris Boyer and Reed Smith recap the 2025 Touch Point Podcast Awards, sharing listener survey insights, audience stats, Spotify Wrapped highlights, and announcing Best Episode and Best Guest of the Year.

Dec 24, 2025

Chris Boyer and Reed Smith revisit how AI-driven search is reshaping SEO for healthcare, with insights from Carrie Liken on intent-based discovery, generative search, and what marketers must do to stay visible in 2025.