TP94 – The Boys are Back in Town (Live from #MCSMN)

Marketing
Marketing
TP94 - The Boys are Back in Town (Live from #MCSMN)
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Recorded live from the Mayo Clinic Social Media Network Annual Conference in Jacksonville, Florida, hosts Reed Smith and Chris Boyer are joined by fellow (and former) Mayo Clinic social media alums Jason Pratt, Randy Schwartz and Shawn Bishop. Together, they discuss how social media has evolved and changed over the last decade and how hospitals and health systems have had to modify their efforts to optimize for the new social landscape. They even speculate on which social platforms might not last the next ten years.  

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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