TP460 – When Digital Speaks for the Patient

Touch Point Podcast
Touch Point Podcast
TP460 - When Digital Speaks for the Patient
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AI is no longer just a search companion; it’s becoming a digital negotiator. In this episode, hosts Chris Boyer and Reed Smith explore how agentic AI and new AI-driven browsers like Atlas and Comet are transforming the healthcare consumer experience.

The discussion examines how these emerging tools are rewriting the rules of visibility, consent, and control—shifting healthcare from a web built for people to a web built for machines. As AI learns to summarize, recommend, and even schedule care, health systems must rethink what it means to be findable, trustworthy, and human in a machine-readable world. Key themes include:

  • The rise of AI-native browsers and the collapse of traditional web traffic models
  • Why “find a doctor” tools may soon give way to AI-to-AI scheduling
  • The privacy and consent challenges of agentic AI scraping data and acting independently
  • How healthcare organizations can redesign for trust, transparency, and machine comprehension
  • What it means for brand voice and patient empathy when AI becomes the front door

Sources discussed include recent work by Carrie Liken and John Munsell, alongside insights from Accenture, Deloitte, and federal agencies guiding AI ethics and data use.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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