AI is no longer just a search companion; it’s becoming a digital negotiator. In this episode, hosts Chris Boyer and Reed Smith explore how agentic AI and new AI-driven browsers like Atlas and Comet are transforming the healthcare consumer experience.
The discussion examines how these emerging tools are rewriting the rules of visibility, consent, and control—shifting healthcare from a web built for people to a web built for machines. As AI learns to summarize, recommend, and even schedule care, health systems must rethink what it means to be findable, trustworthy, and human in a machine-readable world. Key themes include:
- The rise of AI-native browsers and the collapse of traditional web traffic models
- Why “find a doctor” tools may soon give way to AI-to-AI scheduling
- The privacy and consent challenges of agentic AI scraping data and acting independently
- How healthcare organizations can redesign for trust, transparency, and machine comprehension
- What it means for brand voice and patient empathy when AI becomes the front door
Sources discussed include recent work by Carrie Liken and John Munsell, alongside insights from Accenture, Deloitte, and federal agencies guiding AI ethics and data use.
Mentions from the Show:
- Carrie Liken: The Google Checkmate: Has Atlas Sparked the End of the Internet as We Know It?
- John Munsell: How AI Browsers Harvest Information Without Your Consent
- Accenture: Technology Vision 2024: Human by design
- Deloite:. AI in health care: Balancing innovation, trust, and new regs
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
- Chris Boyer on BlueSky
- Reed Smith on BlueSky

