TP450 – Marketing Technology Trends (Hype, Hope, and Hard Truths)

Touch Point Podcast
Touch Point Podcast
TP450 - Marketing Technology Trends (Hype, Hope, and Hard Truths)
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Healthcare marketers are navigating a landscape where martech is both exploding in scale and under pressure to prove its value. In this episode, hosts Chris Boyer and Reed Smith explore the latest shifts shaping the future of healthcare marketing and technology:

  • The rise of autonomous systems – moving from pilots to practical tools that reshape operations and engagement.
  • Human–machine collaboration – how AI copilots, wearables, and adaptive systems are augmenting—not replacing—marketing teams.
  • Scaling challenges – balancing infrastructure, talent, and regulatory realities in the age of compute-heavy GenAI workloads.
  • Personalization as strategy – why advanced targeting and AI-driven tools remain a growth lever for healthcare organizations.

Guest experts Kathy Divis and Mike Schneider from Greystone.net, share insights from their work with health systems across the country, and preview what’s ahead at the upcoming Healthcare Internet Conference (HCIC). Give it a listen and learn how marketing leaders can stay ahead of martech trends while preparing for the next wave of innovation.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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