As the martech stack continues to evolve, health systems are facing a growing challenge: how to balance enterprise-grade safety and security with the performance demands of modern digital marketing. In this episode, hosts Reed Smith and Chris Boyer tackle that tension head-on, exploring what transformation really looks like when your tools, teams, and tactics need to evolve simultaneously.
In the first segment, Reed and Chris unpack the deeper implications of today’s marketing technology decisions. From navigating compliance constraints to reconsidering the value of “speed to campaign,” they ask whether risk tolerance is becoming the silent killer of innovation. In the second segment, they explore how martech fragmentation, misplaced analytics, and slow procurement cycles are creating structural disadvantages for health systems trying to compete on digital experience.
To bring in real-world perspectives, this episode includes audio highlights from a recent live panel moderated by Chris Boyer, featuring Aaron Mauck, Tom Armitage (MVP Health), and Raj Venkata (Align). The panel shares unfiltered insights about aligning legal and marketing, moving beyond vanity metrics, and making martech decisions that actually drive transformation.
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