In this episode of Touch Point, hosts Chris Boyer and Reed Smith explore how retail healthcare’s retreat, increasing regulations, cybersecurity risks, and private equity consolidation are reshaping industry competition. With Walmart and Walgreens pulling back from healthcare, new state-level regulations tightening mergers, and cybersecurity emerging as a financial risk, traditional health systems remain dominant—but must adapt fast. Chris and Reed break down key strategies to stay agile, consumer-focused, and competitive. Jonathan Pathuis, Managing Partner at Cast & Hue, joins to discuss how User-Centered Design and Jobs to Be Done help health systems identify both direct and indirect competition. He explains why patient decision-making is shifting, how strategic planning and marketing must collaborate, and how human-centered insights uncover hidden threats and opportunities. Whether you’re rethinking market strategy or trying to understand evolving patient behavior, this episode provides practical takeaways for navigating healthcare’s changing competitive landscape.
Mentions from the show:
- Becker’s Hospital Review, What Big Retailers Did in Healthcare in 2024
- Politico, Retail Giants Can’t Figure Out Health Care
- National Conference of State Legislatures (NCSL), 2024 Legislative Recap: Health Care Consolidation and Competition
- National Center for Biotechnology Information (NCBI), The Impact of Marketing Strategies in Healthcare Systems
- Invoca, How to Create a Healthcare Marketing Strategy: A Step-by-Step Guide
- ClearPoint Strategy, The 7 Most Effective Strategic Planning Models Used in Healthcare
- Kendall Hunt Publishing, Strategic Planning and Marketing in Healthcare Organizations
- National Center for Biotechnology Information (NCBI), Integrated Marketing Communications: A Strategic Priority in Health
- Strata Decision Technology, Why Strategic Planning is Important in Healthcare
- Prezentium, Marketing Strategies, Tips to Create a Healthcare Marketing Plan
- Cascade, How To Implement Effective Strategic Planning In Healthcare
- Jonathan Pathuis on LinkedIn
- CastandHue.com
- How to Identify Competitors Through Jobs-to-be-Done
