Season 2, Episode 3: Henry Winkler Is Not Dead (and Other Digital Lies)

Marketing
Marketing
Season 2, Episode 3: Henry Winkler Is Not Dead (and Other Digital Lies)
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This week on Surprise! It’s Not a Toaster, we dive headfirst into the chaotic dumpster fire that is YouTube clickbait. Apparently, Henry Winkler has died 11 times, and there are at least 17 “official” trailers for John Wick 5. Spoiler: none of them are real. Welcome to the golden age of AI-generated garbage.

  • Annoyance of the Week: YouTube Shorts and algorithm bait are breaking our brains. When even death hoaxes and fake movie trailers are passing for truth, we may be approaching peak unreality.
  • Tech Rec (that isn’t tech): The new season of Black Mirror is incredible — eerie, moving, and painfully on point. Two episodes in particular punch hard on how digital life twists human behavior. No spoilers, but let’s just say… it’s back.
  • Stump GenAI: We fire up ChatGPT’s Deep Research mode to test a health policy hypothesis: Are out-of-pocket costs for diabetes care actually going down? (Spoiler: Nope. PBMs are still doing PBM things.)

It’s a weird one, folks — full of fakes, digital existentialism, and actual useful insight.

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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