HMPS25 keynote speaker Jake Poore joins Live from HMPS25 to reveal how healthcare marketers can become truly indispensable by moving beyond brand awareness. Drawing on his Disney background, Jake emphasizes bringing hospitality principles to healthcare and ensuring marketing plays a central role in shaping both patient and employee experiences.

Amid budget constraints and staffing challenges, he challenges marketers to ditch “spray and pray” tactics, collaborate across departments, walk the full patient journey, and embed marketing into culture and operations.

Jake shares practical takeaways – from starting meetings with personal celebrations to adopting a “human–clinical–human” approach. His core message: small, intentional acts of compassion can transform culture, strengthen brand promises, and improve outcomes.

Presented by the Forum for Healthcare Strategists, HealthSight Media, and Touch Point Media.