Episode 34 – Paywall Pandemonium, AI Tar Pits, and Tech Translations

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Episode 34 - Paywall Pandemonium, AI Tar Pits, and Tech Translations
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In this episode of Surprise—It’s Not a Toaster, hosts Ed Bennett and Chris Boyer rant (just a little) about the ever-growing paywall problem—because apparently, reading an article online now requires a monthly subscription, your firstborn child, and a secret handshake. While they fully support paying for quality content, they debate whether the web’s overreliance on paywalls is actually helping or just locking great content behind digital fortresses.

Next up: a “tech tip” on AI Tar Pits—the sneaky tools and techniques websites use to block AI models from scraping their content for free. Should AI get a free lunch, or is this just another front in the content wars?

Finally, the hosts put GenAI to the test—can it take a confusing technical need (like a hob/docking station) and translate it into plain English with an actually useful recommendation? Spoiler alert: AI might just be the ultimate tech translator we never knew we needed.

Tune in for rants, revelations, and a little AI-fueled magic!

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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