Episode 33 – EULAs, Elegance, and Epic

Marketing
Marketing
Episode 33 - EULAs, Elegance, and Epic
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In this episode of Surprise—It’s Not a Toaster, hosts Ed Bennett and Chris Boyer dive into the labyrinthine world of Terms & Conditions (and EULAs)—those digital novels we all “agree” to without reading. From hilarious (and horrifying) examples of what companies sneak into the fine print, to asking the big question: why does signing up for software feel like selling your soul? Then, they shift gears to geek out over better, faster website design, featuring an unlikely but brilliant contender—McMaster.com (yes, the industrial supply site). Finally, the hosts put GenAI through its paces, asking it to “simplify” classic, mind-bending literature. Can AI turn Moby Dick into a bedtime story? Tune in for laughs, insights, and AI-powered shenanigans!

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Ed Bennett

An early adopter and innovator of digital technology, Ed knows first-hand how digital tools have stimulated consumer engagement, improved revenue, and transformed how we do both. He is passionate about helping healthcare organizations develop digital strategies and actionable plans for future growth. He is also the administrator of the website http://MarTech.Health

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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