Jul 17, 2024

Reed Smith and Chris Boyer share their perceptions and insights on patient access - what it is, what internal and external factors are impacting access and then they dive into a recent study by Experian that implies that both patients and providers are feeling optimistic about access improvements in health systems. Lastly, they share some ways to implement a consumer-centric access strategy.

Jul 10, 2024

Reed Smith and Chris Boyer explore how various departments—marketing, innovation, operations, and clinical/care management—perceive and utilize data differently. They delve into the distinct value each area finds in data and discuss how organizations can progress from basic data insights to advanced predictive data approaches.

Jul 3, 2024

Reed Smith and Chris Boyer discuss how developing a good data strategy is the underpinning of any successful digital transformation, experience or innovation strategy. They also reflect on the changing responsibilities of the Chief Data Officer over the years, and share myths related to data management. 

Jun 26, 2024

Reed Smith and Chris Boyer share characteristics that distinguish between digital leaders and laggards in healthcare. They are then joined by Ben Dillon, who shares findings and insights from Geonetric’s most recent 2024 Healthcare Digital Marketing Trends Survey.

Jun 19, 2024

Chris Boyer and Reed Smith discuss the rising demand for personalized healthcare experiences and explore the challenges health systems face in meeting these expectations. They're joined by Keir Bradshaw of Merge, who offers insights on how Provider Data Management can improve personalization.

Jun 12, 2024

Chris Boyer and Reed Smith explore the future of search and SEO. They discuss recent changes to SEO algorithms and the challenge of integrating Gen AI into search experiences. Martha van Berkel shares perspectives on how search is evolving and tactics for the new search landscape.

Jun 5, 2024

Reed Smith and Chris Boyer discuss the differences between back-office and front-office digital health initiatives in healthcare and share how strategic alignment enhances Return on Experience (ROX) and hear insights from Ram Krishnan, CEO of Valent.io, on digital innovations in mental health.

May 29, 2024

Chris Boyer and Reed Smith delve into the concept of shared governance, exploring its definition and application across different fields. Sam Seering and Nithin Sathyamoorthy from Epic share insights on the role of shared governance in enabling marketing and technology decisions within healthcare systems.