Sep 18, 2024

Chris Boyer and Reed Smith discuss the evolution of SEO, the rise of GenAI and ponder if AIO is the new SEO. Carrie Liken shares her perspective on the future of search.

Sep 11, 2024

Chris Boyer and Reed Smith reflect on the last almost eight years of podcasting, and share stories from the early days (how it began and the first few episodes), to how the topics have shifted over the years, and reflect on memorable moments throughout the show lifetime. They also are humbled to share voices messages from fans and former guests of the show.

Sep 4, 2024

Reed Smith and Chris Boyer explore the "flat pancake" metaphor as it applies to the evolving role of the Chief Digital Officer and discuss how with conflicting priorities and lacking a clear mandate, CDOs face unique challenges in driving digital transformation within healthcare. Jerry Grady of the Ward Group shares his perspective on how health systems are evolving their approach in recruiting digital talent. 

Aug 28, 2024

Chris Boyer and Reed Smith share an update on the evolution of patient portals and how healthcare leaders are leveraging them to drive patient experience - sometimes to unintended consequences. They also discuss two recent patient studies illustrating potential biases in the adoption rate of patient portals. 

Aug 21, 2024

Reed Smith and Chris Boyer discuss the overall need for health systemsto embrace radical digital transformation and discuss how prioritizing patient advocacy can find success. Scott Becker, publisher of Becker’s Healthcare, shares insights and trends of the industry and how they might impact our need for transformation. 

Aug 14, 2024

Chris Boyer and Reed Smith discuss some of Gartner’s findings and the impact it has on digital marketing, review a story that opines on whether AI is in a bubble and share the current adoption rate in the healthcare industry. 

Aug 7, 2024

Chris Boyer and Reed Smith dive deep into the complex world of marketing technology, exploring the essential tools and strategies that power successful marketing teams. From foundational elements like website CMS and analytics to advanced AI-driven solutions, they dissect the marketing tech stack, providing insights into its construction, optimization, and the challenges faced by marketers- specifically for health systems. 

Jul 31, 2024

eed Smith and Chris Boyer compare market and marketing research, and discuss the various methods - both quantitative and qualitative - that organizations can use to help inform critical strategies in a health system. Steve Koch from Cast and Hue joins to breakdown the differences and strengths of using focus groups and/or 1:1 interviews.