Jun 18, 2025
Jun 11, 2025
Jun 4, 2025
Mar 26, 2025
Chris Boyer and Reed Smith explore how AI is safely accelerating healthcare content creation—and why prompt engineering is becoming a core strategic skill. Guest Diane Hammons shares insights on using custom LLMs to balance speed, compliance, and brand voice.
Mar 19, 2025
Chris Boyer and Reed Smith explore how healthcare’s fear of failure slows innovation—and how AI, predictive modeling, and agile pilots can help organizations fail smartly. Guest Alan Shoebridge shares insights on disruption and why health systems must adapt.
Mar 12, 2025
Chris Boyer and Reed Smith explore how personalization is transforming patient engagement—balancing helpfulness vs. privacy concerns. Guest Teri Sun shares insights on using AI to create meaningful, human-centered experiences in healthcare.
Mar 5, 2025
Chris Boyer and Reed Smith discuss how adaptive leadership helps healthcare leaders navigate financial pressures, regulatory shifts, and evolving patient expectations. Guest Amy Comeau shares insights on resilience and change from her frontline experience.
Feb 26, 2025
Beyond Google reviews! Chris Boyer & Reed Smith explore how health systems can use reputation as a strategic asset. Learn about social media's impact, AI's role, and more. Featuring Dean Browell.
Feb 19, 2025
Reed Smith and Chris Boyer explore the evolving role of content strategy in healthcare, from AI-powered personalization to content composability. Special guest Ahava Leibtag shares insights on building a strategic "Content Stack" that aligns with the patient journey and modern content production approaches.`
Feb 12, 2025
Chris Boyer and Reed Smith explore the shifting healthcare landscape, from retail healthcare’s retreat to rising cybersecurity threats. Guest Jonathan Pathuis of Cast & Hue explains how User-Centered Design and Jobs to Be Done help health systems identify hidden competition and adapt to changing patient behavior. Learn key strategies to stay ahead.
Feb 5, 2025
Chris Boyer and Reed Smith explore how patient experience has evolved from holistic care to a data-driven strategy and how digital engagement—from AI to telehealth—is reshaping healthcare. Featuring John Berndt of Valtech on emerging consumer healthcare trends.
Jan 29, 2025
Chris Boyer and Reed Smith explore the shifting landscape of digital advertising in 2025 and how these trends are reshaping direct-to-consumer healthcare advertising. Joining them is Adam Putterman of OursPrivacy, who shares insights on leveraging CDPs, navigating Meta’s changes, and future-proofing digital marketing strategies for health systems.