touch point

TP461 – Recorded Live From the 2025 HCIC Conference in Las Vegas, NV

Nov 12, 2025

TP460 – When Digital Speaks for the Patient

Nov 5, 2025

TP459 – Marketing Maturity and the Future of Healthcare Growth

Oct 29, 2025

Aug 20, 2025

TP449: From Personas to Precision (How Behavioral Modeling is Changing Healthcare Campaigns)

Chris Boyer and Reed Smith, along with Tim Duer, discuss how healthcare marketers are shifting from static personas to behavioral modeling. Learn how this change boosts ROI, precision, and patient trust.

Aug 13, 2025

TP448: Alphabet Soup: Navigating the Rise of GEO, SEO, and AEO

With AI changing how patients search, GEO, SEO, and AEO are reshaping healthcare marketing. Chris Boyer & Reed Smith talk with SchemaApp’s Martha Van Berkel about schema markup, AI citations, and how to make your health system’s content visible and trusted in the age of AI-powered answers.

Aug 6, 2025

TP447: Do Consumer Expectations Apply Equally Across All Health Systems?

Reed Smith and Chris Boyer explore how digital transformation varies across health system types, followed by an interview with Andy Chang, CMO at UChicago Medicine, on adapting digital strategy within an AMC.

Jul 30, 2025

TP446: From Toolset to Mindset: The Evolving Martech Stack

Chris Boyer and Reed Smith explore the friction between security and speed in modern martech stacks. From rising expectations around digital performance to internal battles with risk-averse compliance teams, the hosts unpack why health systems must evolve their marketing technology approach—and how to do it. Featuring insights from a live expert panel.

Jul 23, 2025

TP445: ICYMI: Gaining Insights Into Market Research

Reed Smith and Chris Boyer explore the difference between market and marketing research in healthcare. With expert guest Steve Koch from Cast & Hue, they dive into qualitative methods like focus groups and 1:1 interviews, sharing how these tools can uncover actionable insights that shape digital strategies, service line growth, and patient experience. A must-listen for healthcare marketers and strategists looking to make data-informed decisions.

Jul 16, 2025

TP444: Embracing Product Thinking in Health System Marketing

Chris Boyer and Reed Smith explore how product thinking transforms digital strategy—improving patient experience, enabling iteration, and aligning with C-suite priorities. Plus, expert insights from Brad Muncs on making the shift real in your health system.

Jul 9, 2025

TP443: Rethinking the Workforce Crisis With Technology

Health systems are facing a labor crisis—and technology alone won't fix it. Hosts Chris Boyer and Reed Smith explore how AI and automation can redesign healthcare work, not just replace workers. Listen now.

Jul 2, 2025

TP442: ICYMI – Omnichannel PX: How Do you Integrate Offline and Online Experiences?

With all of the emphasis lately on developing digital experiences, it’s often overlooked that the customer experience transcends...

Jun 25, 2025

TP441: SEO is Like Golf Now

Chris Boyer and Reed Smith explore how AI is disrupting healthcare search strategies. With guest Carrie Liken, they examine the rise of generative search, the fall of keyword dominance, and what marketers must do to stay visible in 2025. Is traditional SEO still relevant?