touch point

TP453: When State Laws Supersede HIPAA: Privacy and the Marketing Funnel

Sep 17, 2025

TP452 – “Do More With Less” is the Default

Sep 10, 2025

TP451: How Marketing and IT Are Redefining Patient Engagement

Sep 3, 2025

Feb 7, 2024

TP369 – When is “Self-Service” Too Self Serving?

Chris Boyer and Reed Smith discuss why it's crucial for today's healthcare experience, but also talk through the risks of leaning too heavily on self-service tech.

Jan 31, 2024

TP368 – How Consumerism Is Challenging Healthcare Leadership

Reed Smith and Chris Boyer discuss the top ten issues that are keeping hospital leaders awake at night and weave these issues into the direct result of healthcare consumerism. Then, Marty Bonick, CEO or Ardent Healthcare, joins to discuss his perspective on how organizations can evolve a consumer-first approach, adapt to change, and the role innovation and technology plays in the modern health system.

Jan 24, 2024

TP367 – It’s the End of Search as We Know It (and I Feel Fine)

Chris Boyer and Reed Smith discuss some of the recent Google changes to the SEO algorithms, the knowledge graph and how user intent is changing. Then, industry-expert Carrie Liken from Yext joins to discuss how SGE - search generated experiences - will upend digital healthcare marketing as we know it.

Jan 17, 2024

TP366 – Do you Feel Disrupted?

Reed Smith and Chris Boyer outline five major disruptive trends and discuss how health systems need to prepare to be resilient through this disruption.

Jan 10, 2024

TP365 – Why Segmentation is Critical in 2024

Reed Smith and Chris Boyer discuss the challenges ahead for health systems in 2024 and how marketers can use market segmentation to drive ROI. They are joined by Linda MacCracken of Ignite Market Advantage to discuss the concert of quantifiable market segmentation and impacts this could have on building market resilience.

Jan 3, 2024

TP364 – ICYMI: The Value of a Health Record

Reed Smith and Chris Boyer discuss why health records command such a high price on the dark web, how data is de-identified (and if it can be reversed). They are joined by Jeremy Mittler from Crossix in which he shares how de-identified data can be leveraged for marketing effectiveness.

Dec 27, 2023

TP363 – The 2023 Listener Choice Awards

Reed Smith and Chris Boyer reflect back on the past year filled with Generative AI and other trendy technologies, sharing results from the listener choice awards, including favorite episode and favorite guest.

Dec 20, 2023

TP362 – These Are a Few of our Favorite Interviews

Reed Smith and Chris Boyer celebrate some of the most memorable guest interviews of the year. First, hear from Steve Koch and Jonathan Pathuis from Cast and Hue, who discuss user-centered design and jobs-to-be-done. Then, Matt Cohen and Christian Boyleston from Loyal share their perspectives on whether AI has “jumped the shark” and also explain the history of AI.

Dec 13, 2023

TP361 – Finding the White Space in Patient Acquisition

Chris Boyer and Reed Smith explore four potential “white space” opportunities for patient acquisition - for new/potential patients, for existing patients as well as lapsed patients.