Healthcare Insight for Marketers

Cynthia Schmidt on the Differences Between Academic and Healthcare Marketing

Mar 2, 2022

Jean Hitchcock on how marketing can earn respect at the executive table

Nov 18, 2021

Scott Becker on Marketing as a Content Producer

Oct 7, 2021

Jan 29, 2021

Ascension’s Nick Ragone on His Passion for Storytelling, Chess and Mission with a Capital M

Nick Ragone’s official title is executive VP and chief marketing and communications officer — but he calls himself...

Jan 8, 2021

HCA’s Head of Digital Strategy Kelly Nye Is at the Epicenter of Evolution in Healthcare Marketing

As VP of Digital Strategy & Development at HCA, Kelly Nye works with marketing, IT and other disciplines...

Dec 25, 2020

Johnny Smith of Encompass Health is Disrupting B2B Marketing Strategy

Johnny Smith was recruited to transform the marketing function for Encompass Health—the largest post-acute care provider in the...

Dec 10, 2020

Chris Pace of Banner Health on Removing Friction from the Customer Experience

As Senior Director of Digital Marketing at Banner Health, Chris Pace is instrumental in making sure the largest...

Nov 27, 2020

Guiding Marketers toward Growth: How Meghan Keaney Anderson Helps Hubspot Win Hearts and Minds

As VP at Hubspot and one of the most brilliant marketing minds on the planet, Meghan Keaney Anderson...

Nov 9, 2020

From Funnels to Flywheels: Digital Marketing Virtuoso Rand Fishkin on Modernizing Your Approach to Engagement and Growth

As the founder of Moz and now CEO of SparkToro, Rand Fishkin is a leading voice on SEO...

Oct 22, 2020

Rose Glenn on How to Have a Remarkable, Highly Rewarding Career in Healthcare

With 30+ years of experience working for large, complex organizations, Rose Glenn understands what it takes to build...

Oct 8, 2020

SHSMD President Holly Sullivan Believes This Is Healthcare Marketing’s Moment

In the words of Holly Sullivan, senior director of strategic marketing at Spectrum Health and president of the...

Sep 24, 2020

How Marketing Leaders at Vanderbilt are Making a Dent in the Healthcare Universe

Vanderbilt Health is a national leader in value-driven care, and the marketing and communications team plays a pivotal...

Sponsors

Become a Sponsor

Subscribe

Subscribe today to stay up to date with Touch Point episodes, special events, and promotions. We promise to never spam you or sell your information.