Words of War? Choosing the Right Language for Your Culture

Touch Point Podcast
Touch Point Podcast
Words of War? Choosing the Right Language for Your Culture
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Language matters, and it especially matters during a crisis like COVID-19. The language healthcare organizations use needs to reflect the culture and the mission of that organization. It might be words of war, it might be something else. The key is to reflect who you have always been in the words you choose.

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David Shifrin

A Left-handed PhD working in a world of right-handed MDs, David is the editorial manager at Jarrard Phillips Cate and Hancock. With over a decade of experience in research, writing and content development, he specializes in curating ideas and making technical concepts accessible to broad audiences. In short, Shifrin helps thought leaders move past jargon to present core messages in a meaningful way.

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