Using Social Media Marketing to Expand Patient Care and Influence: A Chat w. Dr. Sean Paul

Feb 10, 2021
Touch Point Podcast

Touch Point Podcast

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Social Media has taken over as a critical communication channel. So how has it impacted healthcare professionals? Join us for a conversation with Oculofacial Plastic Surgeon, Dr. Sean Paul, as he takes us through his experience providing treatment for multiple patient populations, from military veterans to cosmetic patients all while expanding a solo practice that now includes multiple surgeons. Hear how Dr. Paul utilizes channels, such as Instagram, LinkedIn and TikTok to reach patients and stay connected to the latest medical technologies.

Dr. Paul also discusses teaming up with Dr. Paul Nassif of the E! News series, Botched, for ideaAUSTIN, a virtual event held last year covering best practices and advancements in the aesthetics industry. Proceeds from the event benefitted Central Texas Food Bank. IdeaAUSTIN 2.0 is scheduled for the fall of 2021. Visit ideaaustin.co for more information.

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Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.

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