Using Content Marketing to Drive Digital Health Growth

  • Apr 29, 2021
Touch Point Podcast
Touch Point Podcast
Using Content Marketing to Drive Digital Health Growth

Traditionally reliant on face-to-face communication and selling, pharma organizations are taking a fresh look at digital strategies. One of these shifts is to digital tools that support #medication management and adherence. In our discussion with Jen Butler, Chief Marketing Officer at Medisafe, you’ll learn more about this innovative #digital health company and how their technology helps people manage and track their daily prescriptions for better health outcomes. Jen also gives us insight into the company’s approach to content marketing across the many audiences they serve – patients, providers and pharma companies.

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Amy Shepherd

Amy is a seasoned marketer and communications strategist with experience in both the private and non-profit sectors. Amy spent the first part of her career working with global brands, including Abbott Labs, Boston Scientific, and Stryker Corporation, and others. She currently serves as Founder of Artemis Communications – a marketing, communications, and PR consultancy specializing in the life sciences industry.

Julie Dye

Julie is the owner of Marketing Dx, a consultancy that provides marketing communication services for organizations in the healthcare ecosystem – industry, insurers, providers – and other companies changing the world through science and innovation. She has a passion for medical devices and women’s health areas. Through the years, she led corporate communication, Marcom and PR programs for Abbott, Medtronic, Bayer, HP, and other emerging companies.