TP452 – “Do More With Less” is the Default

Touch Point Podcast
Touch Point Podcast
TP452 - “Do More With Less” is the Default
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Health systems are facing a new reality: “do more with less” is no longer a slogan, it is the baseline. With shrinking margins, delayed capital investments, and workforce fatigue, marketing leaders are under pressure to deliver growth and digital progress with fewer resources. In this episode, hosts Chris Boyer and Reed Smith explore:

  • Constraints as the new baseline: why financial pressure, staffing shortages, and stalled capital projects are redefining digital priorities.
  • Resilience over perfection: how leaders can avoid paralysis by prioritizing impact over effort and sequencing initiatives more intentionally.
  • The role of AI and efficiency: why digital and AI are high priorities but must be approached with caution, sequencing, and patient-first framing.

Chris Pace, VP Healthcare Industry at SearchStax, shares lessons from his post “When Strategy Meets Reality”, his pivot from Banner Health to the tech sector, and why patient-centered leadership frameworks matter most when resources are tight.

 

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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