/
RSS Feed
Chris Boyer and Reed Smith explore how AI is transforming the digital discovery journey — and why traditional SEO tactics may no longer cut it. They discuss:
- The Collapse of the Keyword Empire – as AI-generated results increasingly dominate SERPs, healthcare brands must rethink how they show up in search.
- Intent, Not Indexing – AI search surfaces content differently, prioritizing context over keywords. This shift forces a new content strategy grounded in helpfulness, not hierarchy.
- Search as Experience – with Google rolling out Search Generative Experience (SGE), the very notion of “ranking” is dissolving into curated, AI-assembled summaries.
- Adapt or Disappear – what marketers must do today to remain visible in a world where GenAI is the first interaction layer.
Thought leader Carrie Liken joins to unpack the implications of Google’s generative search future, the collapse of zero-click visibility, and what it means for hospitals trying to compete in a rapidly changing landscape.
Mentions From the Show:
- How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025 Search Engine Land
- Search trends for 2025: Is a new ecosystem emerging?
- 2025 trend: Generative search will become the new normal, shaking up ad spend
- How to navigate the changing landscape of search in 2025
- AI-driven search ad spending set to surge to $26 billion by 2029, data shows
- Carrie Liken on LinkedIn
- Carrie Liken on SubStack
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
- Chris Boyer on BlueSky
- Reed Smith on BlueSky
