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In this episode, hosts Reed Smith and Chris Boyer explore the evolving role of content in healthcare marketing, diving into content composability, AI’s impact on content creation, and how health systems can maximize their content strategies. They break down how healthcare organizations can move beyond simple content production to a structured, data-driven approach that enhances patient engagement. Later in the show, they are joined by Ahava Leibtag, who introduces the concept of a Content Stack, offering a framework for building, managing, and distributing healthcare content efficiently. Tune in for insights on how to future-proof your content strategy in an AI-driven world.
Mentions from the show:
- What is Content Composability?
- How AI is reshaping the content creator industry
- 16 Predictions About AI, Content Creation And Its Effect On Business
- Ahava Leibtag on LinkedIn
- Aha Media Group
- Reed Smith on LinkedIn
- Chris Boyer on LinkedIn
- Chris Boyer website
- Chris Boyer on BlueSky
- Reed Smith on BlueSky
