TP377 – Revisiting the Problem with the Pixel (and Third-Party Trackers)

Touch Point Podcast
Touch Point Podcast
TP377 - Revisiting the Problem with the Pixel (and Third-Party Trackers)
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On March 18, 2024, HHS and OCR released updated guidance on how health systems should utilize third-party trackers on their website – but what specifically did they indicate was different? In this episode, hosts Chris Boyer and Reed Smith review the revised guidance, underscore the need to develop a privacy policy, and then Ray Mina from Freshpaint joins to share his perspective and insights on how health systems should adopt a 1st party data strategy. 

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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