TP361 – Finding the White Space in Patient Acquisition

Marketing
Marketing
TP361 - Finding the White Space in Patient Acquisition
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The concept of “white space” generally implies untapped or underutilized areas for innovation or improvement. In this episode, hosts Chris Boyer and Reed Smith explore four potential “white space” opportunities for patient acquisition – for  new/potential patients, for existing patients as well as lapsed patients. 

 Mentions from the Show:

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

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