• May 3, 2023
• Marketing

Marketing

TP329 - Why We Can’t Move Away from Analytics

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Web tracking for hospitals and health systems are currently undergoing significant disruption. In some cases, health systems are actively pondering the usefulness of website analytics. In this episode, Reed Smith and Chris Boyer discuss how data and analytics strategies are important for healthcare digital marketers, and outline ways to can defend and support a website analytics practice. 

Mentions from the Show:

• HHS Offers HIPAA Guidance on Online Tracking Technologies
• Data Strategy vs. Analytics Roadmap: What’s the difference?
• How to Create an Analytics Strategy
• The Top Strategy to Create a Web Analytical Roadmap

• Touchpoint podcast Twitter
• Reed Smith Twitter
• Chris Boyer Twitter
• Chris Boyer website