TP29 – Improving the Online Transaction

Touch Point Podcast
Touch Point Podcast
TP29 - Improving the Online Transaction
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People don’t come to hospital websites for fun – they are there for a purpose. More times than not, that purpose is to engage and interact with the health system – finding a doctor, paying a bill, signing up for classes…even applying for a job. In this episode, hosts Reed Smith and Chris Boyer discuss how organizations can begin improving the online transaction. From understanding and defining users needs to diving deep into some of the principles of usability,  this episode outlines important takeaways you can use to ensure you are delighting users looking to transact with your organization. Featuring an expert interview with Julie Yoo of Kyruus, in which she shares best practices in developing an effective online appointment scheduling system.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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