TP24 – The C-Suite’s Expectation of Marketing

  • Jul 19, 2017

TP24 – The C-Suite’s Expectation of Marketing

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The role of marketing in a hospital or health system has dramatically evolved over the years. Once focused on simple communication and community management activities, the expected role of the hospital marketer now has become more strategic and responsible for many strategies. In this episode, hosts Reed Smith and Chris Boyer reflect on their personal experience as hospital marketers over the last fifteen years, and share a new framework in which marketers today can better align with the expectations of the C-suite. This episode features an in-depth interview with Greg Haralson, CEO of Memorial Hermann Sugar Land & Memorial Hermann Southwest, in which he shares his thoughts on how marketing can become more effective in the changing landscape of healthcare.

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Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder