The Touchpoint Podcast is dedicated to in-depth, topical discussions on hospital and health system digital marketing and digital patient engagement strategies. Hosted by Reed Smith and Chris Boyer, we will cover trends in technology, processes, and approaches that are impacting hospital systems.

In episode two of the TouchPoint Podcast, Reed Smith and Chris Boyer discuss the ins and outs of Content Management Systems and tackle important questions including what is the role of a CMS? Is there a difference between a licensed and open source CMS? Should I care about a headless CMS? Isn’t a CMS just my website? They’ll face-off over the pros and cons of licensed vs. open-source CMS. In the Ask the Expert section, industry expert Ed Bennett talks through the history of the content management system in hospitals, and what the future might hold.

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