TP19 – Involving Physicians in Your Online Marketing

  • Jun 14, 2017

TP19 – Involving Physicians in Your Online Marketing

 
 
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For hospitals and health systems, it’s very important to involve physicians and medical staff in the development of online content. Hosts Reed Smith and Chris Boyer discuss some of the challenges organizations face when trying to involve clinical staff in the development of online content and online reputation. Featuring an expert interview with Dr. Justin Smith, a pediatrician with CookChildren’s Health Care System, in which he shares his first-hand experience participating and supporting his hospital’s online presence.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network. 

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