Organizations that have integrated online and offline experiences have seen dramatic positive impacts on their brand and marketing efforts. In this episode, hosts Reed Smith and Chris Boyer share tips and real-life examples of how hospitals and health systems can start marrying these experiences, They also interview an expert on patient-centered design, David Fore, president, and owner of Catabolic Design, in which he explains the challenges that can be faced when attempting to develop a consistent experience.
Mentions from the show
- Marrying the Online and Offline Experience
- Creating a Seamless Brand Experience
- Best Practices of Human Centered Design
- David Fore LinkedIn
- Catabolic Design