TP18 – Marrying Offline and Online Experiences

  • Jun 7, 2017

TP18 – Marrying Offline and Online Experiences

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Organizations that have integrated online and offline experiences have seen dramatic positive impacts on their brand and marketing efforts. In this episode, hosts Reed Smith and Chris Boyer share tips and real-life examples of how hospitals and health systems can start marrying these experiences, They also interview an expert on patient-centered design, David Fore, president, and owner of Catabolic Design, in which he explains the challenges that can be faced when attempting to develop a consistent experience.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network.