TP13 – Social Media is Dead – Long Live Social Media

  • May 3, 2017

TP13 – Social Media is Dead – Long Live Social Media

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Welcome to Touchpoint:  a podcast dedicated to discussions on digital marketing and digital patient engagement strategies for hospitals, health systems, and physicians practices. In this podcast, we’ll dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting our industry today.

Ten years ago, hospitals and health systems began to slowly adopt social media into their marketing and communication strategies. Despite all that time, it seems that we are still struggling to understand the effective role these tools can play. In this episode, hosts Reed Smith and Chris Boyer level-set on the current state of social media, discussing the changes they’ve seen over the last decade in the tools and overall approaches. Has social media become just another medium? In this episode, they also interview the grandfather of social media, Lee Aase from the Mayo Clinic on how they have made social media part of the DNA of their organization.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network.