Welcome to Touchpoint: a podcast dedicated to discussions on digital marketing and digital patient engagement strategies for hospitals, health systems, and physicians practices. In this podcast, we’ll dive deep into a variety of topics on the digital tools, solutions, strategies, and processes that are impacting our industry today.
Ten years ago, hospitals and health systems began to slowly adopt social media into their marketing and communication strategies. Despite all that time, it seems that we are still struggling to understand the effective role these tools can play. In this episode, hosts Reed Smith and Chris Boyer level-set on the current state of social media, discussing the changes they’ve seen over the last decade in the tools and overall approaches. Has social media become just another medium? In this episode, they also interview the grandfather of social media, Lee Aase from the Mayo Clinic on how they have made social media part of the DNA of their organization.
Mentions from the show
- Should I Be Concerned with Yelp? Do You Live In Austin?
- How companies will use social media in 2017
- Mayo Clinic Social Media Network
- Forum for Healthcare Strategist Annual Conference
- Lee Aase
- Reed Smith
- Chris Boyer