TP11 – How to COPE with Content

  • Apr 19, 2017
Touch Point Podcast
Touch Point Podcast
TP11 - How to COPE with Content

Welcome to Touchpoint:  a podcast dedicated to discussions on digital marketing and digital patient engagement strategies for hospitals, health systems, and physicians practices. In this podcast, we’ll dive deep into a variety of topics on the digital tools, solutions, strategies and processes that are impacting our industry today.

Welcome to episode 11 of the touchpoint podcast. Developing an effective content creation and publishing strategy can be challenging for a hospital or health system. When trying to publish the right content to the right people at the right time, some have considered adopting the COPE (“create once, publish everywhere”) model. In this episode, hosts Reed Smith and Chris Boyer explain the origins of COPE, discuss the challenges of the model and it’s applicability for hospitals. They also interview Brian Gresh of the Cleveland Clinic to learn how they are developing an effective technology and content strategy.

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Reed Smith

VP @jarrardinc, Advisor @MayoClinic Social Media Network and @SXSW Health & MedTech. @SocialHealthIns and @tpmnetwork founder

Chris Boyer

Principal, @chrisboyer LLC  Using digital marketing, experience and UCD/CX to transform healthcare. Co-host of the touch point podcast and founder of the Touch Point Media network.